Electronic beacons can be utilised to give exact area information and relevant prompts to Bluetooth devices to assist you with exploring the world. For example, a beacon can name your closest bus stop, so your smartphone will tell you to have your ticket prepared. The beacon can also tell you if your bus is delayed and when the next one will be arriving. Today, we’re starting to reveal features that will assist designers with building apps to utilise beacon technology.
With many companies now choosing to offer proximity based beacon campaigns, companies can now send customers product information and in-store sales information as well use a contactless payment system.